Betsey Rapp is a marketing professional who is passionate about innovation in healthcare. She has extensive experience launching disruptive products to physicians and consumers. Currently Betsey is the Director of Marketing at Crescendo Bioscience, which focuses on enabling more effective management of autoimmune and inflammatory diseases by providing quantitative, objective molecular tests and disease information services. Previously Betsey worked on the launches of several oncology drugs at Genentech. Betsey holds an MBA from Columbia Business School and a BS in Biopsychology from Tufts University. Betsey sits on the Board of Directors of Expanding Your Horizons Network, an organization focused on encouraging young girls to pursue careers in STEM.