Holly Lynch is the Founder and CEO of The 85-Percent. A native of New York City, Holly is an advertising, strategic planning, and brand communications veteran, with twelve years’ experience at agencies such as Ogilvy, BBH, and StrawberryFrog. She led the Dove Campaign for Real Beauty and Self-Esteem Fund; has consulted with Procter & Gamble on how to innovate and promote a healthier, more sustainable product line for future generations; and, sits on the boards of numerous nonprofits. After working across a multitude of channels, brands, and consumer segments, Holly began to envision a future and global economy in which at least 50% of the world’s successful and socially progressive brands and businesses would and should be led by women. As a result, Holly founded The Good Girls in 2010 to champion, position, and build this future for women. She holds a BA in Anthropology from Harvard University and an MA in Fine and Decorative Arts from Sotheby’s Institute of Art.