Farida is pursuing her Co-Active Coaching Certificate from CTI while raising her three young daughters. She is the Vice Chair of the Lower School in NYC. Farida works with the Girl Scouts of the USA and has raised thousands of dollars for the Pure Water Fund in India, The Kiberia School for Girls in Kenya, K.I.D.S: kids in distressed situations, the GS Camp Kaufman, as well as the ASPCA. She supports Pledge2Protect and Pratham. Previously, she worked in Institutional Fixed Income Sales on Wall Street with Kidder Peabody and JPM for twelve years. She holds a BA in American Studies from Smith College and an MBA from the NYU Stern School of Business. She currently lives in Manhattan with her husband and three daughters.